When Nico had his long awaited Hayao Miyazaki filmfest-campout-sleepover the other night (I'm under strict gag-order not to blog about it, so don't ask me!) I noticed during the s'mores that the marshmallows were not the enormous blobules that recent evolution had created, but the more petite puffs of days gone by.

Apparently the s'mores had been struck by the ubiquitous grocery shrink-ray.  Commodity prices shot up last year at the same time people began rediscovering frugality, so companies have been disguising inflation by down-sizing portions.

On the one hand, there's something to be said for going back to the days of muffins that you could hold in one hand and marshmallows that fit easily into a human mouth.  I know that when we returned from Ireland in 2004, portion-bloat was one piece of our own reverse culture shock.

On the other hand, companies are shrinking down as sneakily as they can get away with and they certainly deserve a stern and disapproving look.  Here's a nice video from a lady who is not amused.